many of us in business find that it makes sense to name our venture after ourselves, especially in the professional services industry. doctors, lawyers, architects, real estate agents, CPAs and more do this quite frequently. so for those folks, i have a very effective idea for their branding, and best of all, it's free.
I advise all my clients who ask, "should i do a blog?" by saying: only do one if you want to. a blog is a great way to build your site's content, increase your rank in search engines, and build reputation as an expert in your field." but, i also add, "you have to update it. it becomes a liability and makes you look bad if you don't post for long periods of time. it appears i haven't followed my own advice, the date of my previous post is from last august.
I go down to my brother Mac's cabin in the woods a few times each month to grill meat, have a beer, watch the stars and visit. He's an amazing sculptor, and we chat about art making, design and anything else that comes to mind. Last time, Mac brought up something that always bothered him when he was in art school:
When it came time to create the identity for my company, I got the chance to play both roles in the process: designer and client. As client, I felt that the brand was something that needed to embody creativity and professionalism, be strong and bold, unique but manageable, simple yet memorable.
When they want a new design, most folks list "clean and simple" as a priority for the end result. It's a good thing, but much more complex and tricky to achieve than it may seem: you have to accomplish the exercise of identifying what's critical and not exclude important detail...